If you have been writing blog posts for your business or online organization, then you are no stranger to the concept of blogging. Blogging is one of the best ways to build your readership and to build up a reputation in front of your readership. However, there are some mistakes that you might be making with your blog posts, and it could end up being disastrous to your reputation if you continue to make those mistakes. So, if you want to write an article that will get you the exposure that you need but you are wondering what mistakes to avoid when you are creating your blog posts, then here are five of the most common blog posting mistakes that people make.
One mistake that novice bloggers make is that they do not make their blog posts as interesting as the title of the article suggests. When you are blogging about something that you are passionate about, it is natural for the content of your blog posts to be more interesting than those that you might have written about something that you don’t care about. However, when you are writing about an interest of yours that you are not so passionate about, then it is easy to lose focus with the actual content of the blog post. So, before you start blogging, you should always try to picture yourself as a customer of the product that you are blogging about – what would you like the most in this product?
Another mistake that novice bloggers make when it comes to blogging is that they fail to use data and statistics in their blogging campaigns. The best way to write effective blog posts is to use statistics and to collect data on your audience. You can use a free web based software tool called Google Analytics to do this. It is available for everyone to download. This is a very effective and powerful analytical tool that you can use to understand who is reading your blog posts and to know what their likes and dislikes are – both in comparison to similar products that you might be writing about, and the audience of your blog posts.
Finally, another common mistake among novice bloggers is to choose the wrong platform for blogging. The reason why is because there are so many platforms out there, like WordPress and Blogger and the like. Each of them has its own advantages and disadvantages. One of the biggest advantages that blogging can offer is social media. As a matter of fact, experts say that the internet is a platform that is increasingly being used for social media engagement. This means that your blog posts should have some links attached to them that will lead readers to a website where they can engage with you or your business in a more long-term way.
Another mistake that novice bloggers often make is copying and pasting other people’s content and publishing it as their own. The most common mistake is to use the same formatting style as the original content. And this is just one of the most common mistakes because the reader just won’t connect with a blog post that looks like it was written by someone who doesn’t have an expertise in the field that the article is talking about. So to avoid this, you have to make sure that the blog post that you’re publishing is uniquely yours and has a title that talks about what it’s about.
One other mistake that beginners often commit is including marketing jargon in their blog posts. As a matter of fact, experts say that it is not a good idea at all to use marketing jargon in blog posts because such language will only result to your audience turning away from your articles. Instead, you should be providing information to your readers without resorting to beating around the bush. It should be simple, accurate, and interesting.
Once you’re good at this beginner tips, you can also checkout my post on HOW TO MONETIZE YOUR NEW BLOG TO MAKE MONEY